Finally Good News

Posts Tagged ‘World Wildlife Fund

Arctic Drilling

To protest oil drilling in the Artic, Greenpeace cleverly set up a hoax website aimed at the oil company Shell – complete with dubious captions and potentially libelous gaffes

I recently stopped in a Stockholm city park and decided to talk to a World Wildlife Fund representative, asking him where their advertising had gone – to me they were no longer in my field of vision, either on TV or in print. His reply was short, “it’s online now.” Activism is in an entirely new phase of communication, and it is with this in mind that the latest story of a recent hoax by Greenpeace becomes more of a confirmation of the aforementioned notion. Read the rest of this entry »


Earth Hour 2012

"What started as an energy-saving tactic at the behest of the World Wildlife Fund in Sydney, Australia in 2007 to highlight the urgency of climate change..."

What started as an energy-saving tactic at the behest of the World Wildlife Fund in Sydney, Australia in 2007 to highlight the urgency of climate change, has spread across the globe to hundreds of cities and millions of people. Earth Hour is a simple, and some cynics would argue, silly, collective measure to freeze our energy use for yes, an hour. But, behind the gimmick is something more valuable: a shared expression of empowerment and the ability of humans to change their circumstances – if only for an hour. This is finally good news.

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The hot potato for over a decade has been the environment, and the ever-present, unfolding disaster of climate change.


The World Wildlife Fund are an inspiring brand moving forward and continuing to connect, whilst avoiding bludgeoning sermons and a hard sell...

The world’s leaders are currently in Durban to discuss Kyoto and what the collected nations can achieve, and the early reports already don’t look good. Humans need clear, tangible disasters at their feet in order to believe they need to change their lifestyles. And it seems the world’s scientific community apparently isn’t enough to provoke fear in the general populace. It should.

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Positive perspectives from the frontline

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June 2019
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